This paper discusses the innovative application of broadcasting meta-universe and generative artificial intelligence technology. The radio and television meta-universe refers to the virtual space constructed by the radio and television media

which contains all kinds of media resources and user interaction functions. Generative AI technology is a technology based on machine learning that can generate content similar to human creation. In this study

we first introduce the concept and characteristics of the radio and television meta-universe

including the digitization of radio and television media resources and the application of virtual reality technology. Then

we explore the potential of generative AI technology for innovative applications in the broadcast meta-universe. With generative AI technology

broadcast media can automatically generate various forms of content

such as articles

images

audio and video. In addition

generative AI techniques can be used for personalized recommendation and sentiment analysis to enhance user experience. Finally

this paper also discusses the challenges and future directions of broadcast meta-universe and generative AI technologies

including the issues of data privacy protection and algorithmic interpretability. The research on the innovative application of broadcasting meta-universe and generative AI technology can promote the development of the broadcasting media industry and provide a more personalized and rich media experience.